PHOTOGRAPHY
Miami
2025
Project Scope:
Brand Identity, Art Direction, Packaging, Spatial Concept, Lighting Direction, Material and Experience Design
Brand identity and spatial concept for Perpetua, a Miami vitality clinic for Perpetua Health, conceived as a scalable national brand. Developed in close collaboration with architect Michael Dolatowski and his team, the work bridges brand and environment across narrative, tone of voice, graphic language and interior direction. Inspired by Hebe, the Greek goddess of youth, reimagined through a contemporary lens. Unrealized concept; interiors and applications shown as proposed visualizations.